The workshop program

This workshop helps to acquire the right skills and mindset about business growth.

Topic Sub-topics

1

Is selling the opposite of buying?

What we want is business growth
‘Growth’ as an ‘organic’ feature
It has a side of deterministic
You know the next steps, you know the end, you know the final state
 

2

The science of gardening

Role of the soil
Role of the sun
Role of the water
How does it work in context with the customer journey
 
Break
 

3

How to set up an algorithm of growth?

Defining sales process with value growth logic
How to build and tain sales teams. Defining a playbook
How to get the data?
How to train a model to learn and adapt
 

4

What is the value balance (introducing a use case: meal kit)

Creating and destroying value
Logical setup
Measure and manage
Identifying value indicators
 

5

Why do we need customer engagement

The customer supplier relationship, fighting for share of value added
Trust and distrust – strategy and tactics
The win-win potential, share a surplus
The new contractual level along the customer journey
 
Break
 

6

Summary: A data structure to use that harmonizes with perception and subjective values

%d bloggers like this:
search previous next tag category expand menu location phone mail time cart zoom edit close